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Career Timeline

Manager, Product Design – Alaska Airlines

2024 – Present

Led design strategy for internal platforms supporting baggage, cargo, refunds, and call center workflows. Scaled and coached a 9-person team post-reorg, centralized research ops, and introduced cross-system tooling to support operational speed and fulfillment accuracy.

Principal Product Designer – Walmart

2021 – 2024

Re-architected the identity platform for 80M+ users. Reduced authentication errors by 38% and enabled a $864M revenue opportunity through streamlined onboarding and verification UX. Led Figma education and mentoring programs across 200+ collaborators.

Senior Product Designer – American Airlines

2018 – 2021

Redesigned airport kiosks with a fully touchless check-in experience during COVID. Achieved a 100% success rate in trials and increased baggage flow efficiency by 66.5%. Drove service alignment across ops and digital teams.

Lead Product Designer – AT&T / DirecTV

2013 – 2018

Built and scaled design operations across distributed teams, cutting delivery time by 70%. Led UX for high-visibility launches like Taylor Swift Now and Election 2020.

Previous Roles (Selected)

  • Lead UI/UX Designer – Code Particle (2012–2013): Cross-platform app design + front-end support
  • Billboard Designer – Lamar CAP (2011–2012): OOH creative and layout execution
  • Lead Creative Media Designer – Nerjyzed Games (2008–2010): Game UI for Xbox + branded digital assets

Leadership Impact

  • Fulfillment Design: Built tools for real-time baggage, cargo, and call center ops
  • Operational Outcomes: Achieved 66.5% kiosk efficiency gain, 38% auth error reduction
  • Team Growth: Mentored ICs into senior roles, scaled post-reorg teams
  • Cross-Functional Strategy: Built trust across ops, engineering, and product orgs
  • Culture Repair: Rebuilt fractured teams through clarity, coaching, and process design

Education

Southern University — B.A., Secondary Education

Louisiana State University — BFA Coursework, Graphic Design (2009–2011)

Certifications

  • Harvard Leadership Essentials – 2025
  • LUMA Institute – Human-Centered Design Practitioner
  • IDEO.org / Acumen – Human-Centered Design

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